Customers say this syrup tastes authentically like s'mores, with distinct flavors of chocolate, marshmallow, and graham cracker coming through. They find it works wonderfully in both hot and iced coffee, as well as protein shakes, smoothies, and homemade ice cream. Many appreciate that just a couple pumps provide strong flavor without being overpowering. Users enjoy mixing it with other syrups like toasted marshmallow for enhanced s'mores taste. While most love the authentic campfire treat flavor, a few find it slightly chemically or note it doesn't match their s'mores expectations. Overall, customers frequently reorder this popular flavor.