Customers say this syrup tastes like genuine honey with a subtle salty kick that's surprisingly delicious. Most love it in hot coffee and tea, with many praising the balanced sweet-and-salty combo. Some find it works great mixed into yogurt or iced drinks too. A couple of reviewers note it's slightly sweeter than expected or works better in tea than coffee, but overall folks are thrilled with the flavor and many are stocking up, hoping it becomes permanent.